Armada Music has entered a partnership with Kanjian, a Chinese company focused on digital music infrastructure, to widen its distribution across China’s streaming platforms.
The deal gives the Dutch electronic label access to Kanjian’s network, which includes:
- More than 400 music channels globally
- 40 million music assets for over one million artists and 480,000 organizations
China’s digital music market differs from Western markets, where a small number of streaming services hold most of the audience. The country’s streaming environment is more localized, and Kanjian’s infrastructure is designed to navigate those regional platforms. Kanjian’s network is positioned to help Armada reach China’s population of 1.4 billion.
Kanjian has existing partnerships with Western dance labels including Monstercat and Defected Records.
Executive comments
Maykel Piron, CEO of Armada Music, said: “China presents an enormous opportunity for electronic music, but realising its full potential requires strong local expertise and infrastructure. Partnering with Kanjian enables us to bring Armada Music’s catalogue to more listeners and commercial partners across the market, while creating new, sustainable opportunities for our artists and their music.”
Tinko Georgiev, VP of International Business at Kanjian, said: “China’s digital landscape is incredibly rewarding, but navigating its specific technological frameworks requires specialised infrastructure. Our job is to serve as that end-to-end operational backbone. By providing a unified system for monetisation and comprehensive rights management, we enable a household name like Armada to focus on strategic growth while we handle their route to listeners and commercial partners at scale.”
