A new platform called GigLogic aims to help artists and their teams determine whether a live performance will be profitable before a contract is signed.
While existing software handles tour logistics, accounting, and settlement after a show is booked, GigLogic focuses on the decision stage. Users enter a potential gig’s performance fee alongside projected costs for travel, accommodations, commissions, crew, taxes, and merchandise to generate a net earnings forecast.
Rising Costs, Uncertain Returns
Live performance remains a primary revenue source for many artists, but escalating expenses for fuel, lodging, crew wages, and equipment transport have made profitability harder to achieve. Independent musicians often face pressure to tour extensively to grow their audiences, yet a packed calendar does not guarantee a positive bank balance.
GigLogic was founded by veteran performers Craig A. Meyer and Gary Arbuthnot, who built the software after firsthand experiences with promising opportunities that turned into disappointing paydays once all costs were accounted for. The platform replaces rough estimates and spreadsheets with a structured projection, giving artists and their teams a clearer financial picture before they commit to a date.
