Kaskade has signed with Pacific Music Group (PMG) for strategic representation across Asia. The agreement covers brand partnerships, media relations, A&R (artists and repertoire), and long-term market development in the region, and is intended to open new opportunities for the electronic music artist across Asian territories.
PMG, the Asia-focused entertainment company founded by NE-YO, Sonu Nigam, MC Jin, and Jonathan Serbin, announced the partnership. Kaskade, whose real name is Ryan Raddon, will receive expanded support in the region, while PMG gains access to the artist’s established audience.
Partnership scope
Under the agreement, PMG will assist Kaskade with:
- A&R
- Brand partnerships
- Media relations
- Long-term market development throughout Asia
PMG also recently launched Ghostone Records, an electronic imprint focused on signing Asian talent.
Statements
Serbin said:
“Kaskade is one of the most influential artists in electronic music history. For more than two decades, he has consistently set the standard for artistic excellence and innovation, helping elevate dance music into a global cultural force. His vision aligns perfectly with our mission of partnering with world-class artists who continue to shape the future of music. We are thrilled to welcome Kaskade to Pacific Music Group and are excited to support his next era with a truly global strategy that spans A&R, brand partnerships, and new creative opportunities.”
Raddon said:
“I’ve had a deep connection with Asia for decades, ever since I lived there for a few years. When I get to use music to connect with the crowds across Asia, it’s such an amazing experience, and I always walk away with the deepest respect for the energy these crowds bring. Partnering with Pacific Music Group gives me the chance to build something even stronger, which I’m excited about. I’m ready to get reconnected with fans who have supported this journey for years.”
