Live Nation has signed an agreement to partner with Chile-headquartered concert promoter Bizarro, aiming to expand live Latin music and support Latin artists across the region.
The agreement includes a majority investment in Bizarro Chile. The transaction is subject to regulatory approval.
The planned partnership brings together Live Nation’s international experience and Bizarro’s knowledge of the local market. Its stated goals include creating more opportunities for artists and improving concert experiences for fans in Chile.
The companies’ roles under the agreement include:
- Bizarro founder Alfredo Alonso will retain responsibility for the company’s creative and strategic direction.
- DG Medios, Live Nation’s long-standing Chilean partner, will retain what Live Nation describes as a “central role in the growth of international live music events in the country,” while Bizarro will help develop Latin artists and local content.
Michael Rapino, president and chief executive officer of Live Nation Entertainment, said:
“Chile is one of the most dynamic music markets in Latin America, and a priority for Live Nation. This agreement with Bizarro complements our existing partnership with DG Medios and strengthens our commitment to Chile and the growth of Latin music across the region.”
