Gotobeat, a live entertainment firm that uses artificial intelligence to identify audience demand, has launched an arena touring division.
The new division will debut with two headline shows at London’s OVO Arena Wembley: American rapper Lucki and French-Cameroonian R&B artist TayC.
The company says its data-driven approach spots demand in communities often overlooked by traditional promoters, enabling it to forecast ticket sales with greater accuracy. This, Gotobeat states, reduces financial risk for artists, improves venue efficiency, and connects fans with the shows they want.
In 2025, the company sold more than 150,000 tickets across small and medium-sized venues. It also reported that artists on its roster earned an average of 30% more per tour that year.
Pietro Bertini, Partner & Senior Promoter at Gotobeat, said:
“The launch of the Arena Tour Division is a defining moment for Gotobeat. Our mission has always been to rethink how live music tours are planned and delivered, making touring more sustainable and connecting more fans with the artists they love. Bringing that approach to arena touring is a significant step forward, and we’re excited to help shape the future of live entertainment at an even greater scale.”
