A new micro-documentary series, Raise the Stage, has launched to spotlight influential independent music venues across North America. The project is a partnership between Jai Alai IPA, the flagship beer of Cigar City Brewing, and the National Independent Venue Association (NIVA).
The latest episode highlights Ardmore Music Hall, a historic venue in Ardmore, Pennsylvania, just outside Philadelphia. Each installment pairs a venue operator with an artist who has a meaningful connection to the space, exploring how local venues help launch careers, build communities, and sustain regional music scenes.
Raise the Stage is part of Jai Fidelity, a broader music-focused platform from Jai Alai IPA designed to connect the brand with live music culture and fan communities. In addition to the video series, Jai Alai IPA will serve as title sponsor of a new NIVA marketing grant aimed at helping independent venues strengthen local awareness, audience engagement, and long-term sustainability.
