Reactional Music, a Stockholm-based platform for programmable, rights-compliant music in games, has been awarded a €2.5 million ($2.8 million) grant from the European Innovation Council (EIC) to scale commercial deployment of its technology. The EIC has also earmarked up to €6.5 million in future equity to match incoming capital.
The company’s patented Reactional Music Engine lets players personalize in-game music and allows developers to build soundtracks that react to gameplay in real time, generating music note by note without altering master recordings. Reactional aims to establish music as a new monetization layer in gaming, enabling players to purchase and use licensed music in a similar way to buying character skins or digital items.
The platform automatically manages rights, royalties, and licensing, ensuring music rights holders are compensated when their music is used in-game. Reactional has licensed more than six million tracks from over 50 music companies, including Ninja Tune, Beggars Group, and Naxos.
Tomas Jenneborg, CEO of Reactional Music, stated:
“The next frontier in gaming and interactive social worlds is deeper personalization. Music defines personal identity like nothing else, yet it has remained largely disconnected from game monetization. With Reactional, we are opening a new category where players, developers and rights holders all benefit from music playing a central part of user acquisition, personalization and interactive content.”
