AEG Presents has bought Auguri Productions, the Paris-headquartered artist production and development company, extending its French business and giving Auguri’s artists access to its international network.
AEG described the purchase as a further step in its expansion strategy in France. Auguri will draw on the buyer’s resources, expertise and international connections to support development opportunities for its artists.
Charles Bensmaine, Auguri’s president, founded the company in 1997. Its work has included helping launch and develop the careers of artists across the French and French-speaking music scene, including:
- Stromae
- Angèle
- Louane
- Julien Doré
- David Guetta
- Dominique A
- Philippe Katerine
- -M-
- Gazo
- Sofiane Pamart
- Tiakola
- Gaël Faye
- Vanessa Paradis
- Thomas Dutronc
- Yodelice
- Jain
Adam Wilkes, president and CEO (chief executive officer) of AEG Presents Europe, said the acquisition would connect Auguri’s knowledge of the French market with AEG’s international operations.
