Warner and GMM Music Launch GLIIDE
Warner Music Group and GMM Music, a Thailand-based company, have partnered to launch GLIIDE, a new artist development platform. The platform is designed to assist artists in connecting with international audiences from the start of their careers.
GLIIDE operates as part of the companies’ GMM Global joint venture, which aims to encourage increased cooperation within the Asian music industry.
The platform represents a departure from traditional methods of building an artist’s profile within a single market before pursuing international expansion.
The initiative integrates the resources of a major record label with a focus on artistic direction. Warner Music Group’s recent agreement with Suno reflects a similar approach to artist development.
Pop artist SVRN is the first artist to use the GLIIDE platform.
GLIIDE is based on a “three-pillar framework” intended to reflect current industry standards. This framework prioritizes enhancing cultural and emotional impact, and focuses on fully developing an artist’s identity, visual style, and long-term career strategy.
The platform also intends to help artists reach multiple markets with unified branding and messaging.
Dan Rosen, President of Warner Music Australasia and SE Asia, said: “We are super excited to partner with GMM Music on GLIIDE. Artists in Asia are already thinking beyond borders – creatively, culturally, and commercially. Together with GMM Music, we’re building a platform that gives our region’s most ambitious and authentic artists the freedom, support, and connectivity to grow audiences and fans across regional and global markets.”
The launch occurs as music distribution in developing markets is gaining importance.
