The Warehouse Project, a Manchester-based club night established in 2006, has entered into a partnership with Apple Music. The collaboration will see performances streamed as part of Apple Music’s ‘Club Live’ series, a new initiative featuring electronic music livestreams broadcast on the Apple Music Club radio station.
The ‘Club Live’ series began earlier this month with the EDC Las Vegas festival and will now include The Warehouse Project’s 20th anniversary season, starting on September 18.
Performances will be streamed live on Apple Music Club at no cost, with spatial-audio versions available on-demand through Apple Music’s subscription service. The artists and DJs participating will be announced at a later date.
This builds upon an existing relationship between Apple Music and The Warehouse Project, which began in August 2024 with the distribution of spatial audio versions of sets from that year’s season. Apple Music currently hosts on-demand sets from artists including Four Tet, Disclosure, Bonobo, Goldie and Hannah Laing, and has acquired exclusive rights to a short film documenting the history of The Warehouse Project.
Promoter and head of new business Mark Abbott stated, “This partnership allows us to capture and share the experience of WHP far beyond Manchester, reaching audiences around the world as we platform both homegrown and global talent for years to come.”
Apple Music’s involvement with electronic music extends back to September 2021, when it began utilizing technology from its Shazam subsidiary to accurately identify tracks within DJ mixes for royalty payment purposes. The service began offering spatial-audio DJ mixes in 2022 and launched the Apple Music Club station in December 2024. Further expansion included partnerships with DJ software and hardware companies in 2025, as well as collaborations with Tomorrowland for exclusive spatial-audio mixes of Avicii sets.
The electronic music sector was estimated to be worth $15.1 billion in 2025, representing a 7% increase year-over-year, according to a recent industry report.
Stephen Campbell, Apple Music’s global head of dance, electronic music and DJ mixes, said, “Bringing WHP into Club Live is a natural extension of our vision to celebrate one of the world’s most influential dance music institutions and connect fans everywhere to the energy of these spaces.”
