Iron Maiden has sold a stake in its music publishing, master recordings, and name, image, and likeness rights to Pophouse Entertainment, the global entertainment company behind the ABBA Voyage immersive concert experience.
The transaction, which was overseen over the past year by Iron Maiden co-manager Andy Taylor, gives Pophouse a significant share of the band’s intellectual property. The two parties had already collaborated on the Infinite Dreams museum experience at EddFest in Knebworth.
Expanding the band’s creative footprint
Pophouse is currently filming Iron Maiden’s Run For Your Lives world tour for a future cinematic release. The company also plans to develop additional fan experiences and a digital universe centred on the band’s iconic mascot, Eddie.
Pophouse CEO Jessica Koravos said: “Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities. With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come.”
Iron Maiden manager Rod Smallwood added: “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped.”
