Paris-based hi-res streaming and download platform Qobuz has entered a year-long partnership with WYXR (91.7 FM), a nonprofit community radio station in Memphis, Tennessee.
The agreement includes several collaborative elements:
- Integration of Qobuz into WYXR’s on-air programming, digital platforms, and listener experiences
- Curated playlists from WYXR DJs and staff delivered through a branded Qobuz profile
- Qobuz sponsorship of radio spots and monthly placement in the station’s e-newsletter
The partnership builds on Qobuz’s existing presence in Memphis, where it previously worked with the Memphis Listening Lab to equip the SoundRoom with full hi-res streaming capabilities.
Dan Mackta, Qobuz Managing Director for North America and Northern Europe, said:
WYXR is an essential voice in one of America’s most influential music cities. Their commitment to independent programming, musical discovery, and community aligns perfectly with Qobuz’s mission, and we’re excited to help bring their incredible curation to even more listeners.
