Seeks to champion music discovery, local culture, and indie artists in Memphis
Paris-headquartered music streaming and download platform Qobuz has announced a year-long partnership with WYXR (91.7 FM), the nonprofit, community radio station based in Memphis, Tennessee.
WYXR will integrate Qobuz across its on-air programming, digital platforms, and listener experiences.
The station will provide Qobuz listeners with DJ and staff-curated playlists via an official branded WYXR profile on the platform.
Qobuz will sponsor a variety of radio spots and receive monthly placement in the station’s e-newsletter.
Qobuz says the partnership builds on its growing presence in Memphis, where it previously partnered with the Memphis Listening Lab to outfit all the Lab’s digital listening stations with its service, bringing full hi-res streaming to the “SoundRoom.”
Dan Mackta, Qobuz Managing Director for North America and Northern Europe: “WYXR is an essential voice in one of America’s most influential music cities. Their commitment to independent programming, musical discovery, and community aligns perfectly with Qobuz’s mission, and we’re excited to help bring their incredible curation to even more listeners.”
